Concept

Live Cinema, the future is now!

 

Following a tradition of experimentation and a convergence of technology, media and arts, we currently live in an era defined by transformable, living, recombinant, transmutable images. An era in which we understand that there are no frontiers, and in which the real and digital are indistinguishable from one another. An era in which images float in data clouds over our heads, passing through our bodies in electromagnetic waves captured by and within our portable mobile devices. An era in which moving pictures are subject to every sort of process or device  which might manipulate, reconstruct and repurpose them. From interactive videos disseminated on the internet’s social media to projection mapping and 3D technologies, and from the countless screens and cameras which surround and observe us, to the cell phones which record and publish, everything produces content.

You might well ask: “What does Live Cinema have to do with that?” Plenty, but first, an explanation is in order regarding the nature of Live Cinema. The term “LIVE CINEMA” was originally a classification for silent film sessions featuring live music during the features. That was early in the previous century, however. Nowadays, “LIVE CINEMA” refers to the simultaneous presentation of images, sounds and data at the command of visual, sound or performance artists who present their works to live audiences. They are performances where improvisation and happenstance are part of a process which results in opportunities for the audience to create and contribute, as well as an expanded audiovisual experience which now, more than ever, is regarded as sensory and immersive in nature.

In Brazil, as in every part of the world, Live Cinema follows a trend which was sparked in the early 2000s, with the VJ persona (a visual DJ) playing a fundamental role in its development and pop culture integration. From ‘80s music videos on MTV to the VJs’ audiovisual remixes in the ‘90s and 2000s, what we have seen and experienced since then weren’t necessarily new, but rather updated ways to see and experience audiovisual expression, and through the use of available technology and techniques, they have stormed into our lives in a way that would’ve previously been inconceivable. Today, Live Cinema gathers artists such as filmmakers Francis Ford Coppola and Peter Greenaway, multimedia artists such as Canadian Herman Kolgen and Japanese names such as Ryoji Ikeda and Daito Manabe, and even Brazilians such as HOL, Bruno Vianna and Duo N-1 which, through the development of their research, works and thought processes, point ahead to the creation of a new form of audiovisual art which transcends the medium, as well as time and space. An art form which is attuned to its time, and for which the future takes place here and now, in real time.

© Live Cinema